MYNTRA: Spring Summer’19 streetwear campaign

On Key

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@hm X @smiley

As @hm X @smiley launches in India, we go back to school with @kairosqui , @veegent , @serenamehtaa , @a_g_o_u , @kats__pyjamas , @ny4p1 , @ruru_sang and @gujralsahib , as they look back at the best and not-so-best days of their school life….

SSSPROFILE @j.kithan

..one thing that made us notice Johny other than his obvious confidence, supercharged energy and unhinged style was his story. To keep the intro short, let’s just say you will have to read the rest to know his story….
What we do want to tell you Johny is: we relate to you, we are sure most people will do too. We all come to the city to take what’s ours. They say you get what you take, we hope you take what’s yours and then some. And look good while at it….

SSSPROFILE @khushirathee

From ‘hating being photographed as a kid’ to not being able to drive around the country’s top cities without seeing her face across billboards in the new Levi’s campaign, Khushi has come a long way. We spend the day with the 23 year old fitness and fashion enthusiast who defines her personal style as ‘chaotic with intention’. There’s a lot to like about our October muse, read on…

SSSPROFILE: @ny4p1

What does a 21-year-old fashion design student, who loves fashion but hates trends, thinks about fashion right now. We find out with Delhi based design student Nyapi.

SSSPROFILE: @katoshistudio

We talk to Katyani and Yoshi who founded a queer-run independent tattoo studio that is also a space to explore their creative expression